ABOUT OUR NEW YORK MINUTE
What a special week we had opening the doors to our new home in the Big Apple! From the opening evening with all your favorite NYC FRĒDA Women to t...
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FRĒDA WOMAN SERIES: NATALIE BORTON
There are a million things we would love to say about Natalie Borton. She’s smart. She’s driven. She’s cool. She’s fun. She’s all around the best. ...
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FRĒDA WOMAN SERIES: LAURA L. RUBIN
Please give a warm welcome to Laura L. Rubin–journaling enthusiast (Sherpa in her words), entrepreneur, editor, writer, surfer, marketing & com...
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STYLING STORIES
THE PARTY COLLECTION Excitement is an understatement for party season. We love to get dressed up. It’s the best time to have the most fun with your...
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WE'RE COMING NYC - TOUR THE HOOD
A WALK AROUND SOHO New York, New York–the city so nice they named it twice and we are coming! We’re just one week away from opening our new home on...
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THE BEST (CURATED BY US) OCTOBER 2024
THE BEST FEELINGS OF FALL As we wait for the crisp fall days to come, we’re craving all the things that feel like fall. Pumpkin treats, quilted jac...
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STYLING STORIES:
OCTOBER CAMPAIGN Fall fashion is very much happening and we are very much loving everything. Boots, loafers, leopard print, sweaters, plaid, denim,...
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THE BEST (CURATED BY US) SEPTEMBER 2024
THE BEST OF ALL THINGS FASHION Fall is here and things feel electric. We’re on the edge of our seats excited about this season and the energy behin...
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FRĒDA WOMAN SERIES: DYLANA + NATALIE LIM SUAREZ
Pinch us we are dreaming. The Suarez Sisters in FRĒDA. Looking fresh and so damn cool. With our Mercer Street store opening in late fall, we couldn...
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SHOP THE CAMPAIGN
There’s no doubt we look forward to fall fashion every year. Boots, loafers, corduroys, sweaters, plaid, denim…all of our favorite things. For our...
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THE MAKING OF: OUR DENIM CHORE COAT
We are beyond excited that our FRĒDA Fillmore Street exclusive collaboration chore coat with Born to Roam Vintage was so successful–we had to bring...
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BEHIND THE SCENES: OUR FAMILY FACTORY IN SPAIN
Our family factories are the beating heart of FRĒDA. The artisans who make our collections mean the world to us and over the years, have become our...
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THE BEST (CURATED BY US) AUGUST 2024
SIMPLY JUST THE BEST This newsletter is always a fun one for us. We love to share a laundry list of all the things we’ve discovered recently or are...
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